Web Analytics Service

Have you ever wondered  which webpage of your website gets your  visitors attention? Is your website content attracts the user on your website? Would you like to know what exactly your website visitors do in your website?

Well, I think  if you care about your business, of course you would like to know it.

A lot of webmasters say that, they can find this out from the log files,  with a log file analyzing software. The problem with the log files is that they give you a great amount of datas, that you do not really need to know, for example how many times Google's spider viewed your  robots.txt file, but they do not tell you what your website visitors exactly did in your website. 

There is a new Web Analytics recording service on the net, which is records your website visitors' every action as they browse your website. You just have to watch a movie to find everything out. Yes, that is right, watch movies to understand your visitors behaviour. With this information you will gain valuable insights and you can  improve your website's usability.

So how does this Web Analytics Service works?

At first it is a hosted service, so no software installation on your web server needed.  At first you have to set up an account. It will take only a few minutes. As with other web analytics packages, website owners or their webmaster have to add a small JavaScript code to their web pages.

This scripts collects your website visitors' browsing data and transmits it to the web analytics' server for processing. The server process the dates and creates movies of browsing sessions in minutes. The  website owners can log-in securely into their account and they can view these movies at any time.

This service name is ClickTale. Te best thing at last, ClickTale's basic service is free!

Please read at next one of the case study:

Case Study: Passport Software, Inc.

Passport Software, Inc. specializes in business accounting software and serves over 10,000 customers through a network of 250 partners worldwide. Their current site, created about four years ago, is used mostly as an information portal for their distributors and end users. It receives between 150 to 200 hits per day.

Ben Kuikman, Creative Marketing Specialist at Passport, first read about ClickTale through a review published on TechCrunch, a web 2.0 blog. He is currently running the ClickTale service on nearly twenty of his most visited pages. He found ClickTale's setup to be an easy and a smooth experience. Although he has only been using ClickTale for a few weeks, it has already revealed some new information about his site; Surprisingly, the pathways that visitors use to navigate his site and the depth to which they browse proved to be much greater than he'd originally thought.

More importantly, ClickTale's heatmaps have shown him that 65 - 100% of his users -- an unusually high amount -- actually scroll all the way to the bottom of his longer web pages. Heatmaps, he says, also have allowed him to see what sections are the most read on the page.

Although www.pass-port.com is not a site that engages in sales, Kuikman projects financial benefits from the use of ClickTale. The data gleaned from watching visitor movies, he explains, will save the company costly decision making time with the future redesign of their site as the evidence for the changes they need to make will be quite apparent from the footage.

Robin Forde, marketing manager, says that the company intends to use ClickTale on the new site as well in order to monitor its navigability and usability.

ClickTale's advantage, according to Kuikman, that it is "a qualitative kind of analysis which you don't really get anywhere else. It's a different perspective to see how those pages are browsed rather than that they are just places that people showed up on. He is also enthused by the surprises that ClickTale's analytics reveal about the demographics of his viewers. Jokingly, he and Robin share that the higher the screen resolution of their users, the more tech savvy they seem to be.

Passport, it seems, has derived all that they had bargained for as a result of using ClickTale -- and a little extra to boot!

Read more about ClickTale's Web Analytics Service service at next>>>

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