Search Engines And Flash
If your website uses frames, Flash, script created web pages,
or use dynamic URLs, search engine optimization is almost impossible. Spiders
and robots can't follow any of the above. If you have a website with one
or more of these design elements, consider developing straight, optimized HTML
pages and submit those pages to search engines. Use the more visually appealing
pages for offline marketing or for pay per click marketing campaigns.
The Alt Tag
Alt tags are HTML tags that allows a browser to
display text instead of a graphic. Spider based search engines read these tags
in order to help with rankings. You should modify these alt tags to read your
keyword! The spider reads your keyword and when the image does not load into
your webpage, the alt tag will be visible instead. When the image is loaded, the
alt tag is visible only as a mouse over effect.Text Link
Link all of your webpage with text link. The title of the link is very a
important search engine optimization elements. Site Update
To submit your website into a search engines database is not enough. You have
to maintain, ad new contents and re-submit your website. But be careful, submitting
your website too often could be considered as spam and your website might end up
being dropped from the search engines database.
The Importance Of Meta Tag
What is Meta tag? An HTML code which provides information about
a web document. Unlike regular HTML codes, meta tags do not provide formatting
information for the browser. Instead they provide such information as the
author, date of creation or latest update for the page, and keywords which
should be related to the subject matter. Search engines often use meta tags to
collect information from the website.
Using Meta Tags, however, provides no guarantee that your
website page would rank highly in the search engine rankings. Due to the rampant
abuse and manipulation of the Meta Keywords Tag by webmasters, most search
engines don't support it anymore.
So if search engines ignore them, why should we use them?
Search engines change their algorithm often. If you are going
through the effort building and optimizing a website, write
unique, relevant, keyword rich Meta Descriptions and Keywords tag for every page.
The Meta Description tag is one of the most important tags of all the meta tags.
It should describe your web page with around 25 words or less. Some search
engines will use this tag and publish it in their search result pages, usually
below the title of your site. Some other search engines categorise the websites
based on description meta tag.
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